Corona Brand Book

The iconic Corona brand was being inconsistently applied across global markets, creating the need for a unified brand system. Over two years of research, strategy, and design, this work resulted in a comprehensive brand book establishing cohesive guidelines for a global audience. The system defined everything from color, texture, typography, and photography to the use of the bottle, the lime, marketing materials, and promotional items—ensuring a consistent and recognizable brand experience worldwide.

Brand identity / Brand systems / Editorial design /