Mohawk Fine Papers / Mohawk Show 12

Mohawk, North America’s largest privately owned fine paper manufacturer, asked me to create the marketing materials for their 12th Mohawk Show, celebrating the impact of design and print on culture.

Inspired by the essence of their business—paper itself—I brought it to life as more than a flat surface. Paper has texture, color, scent, and the ability to transform into sculptural 3D forms. I designed an alphabet made entirely of folded paper, turning letters into tangible, three-dimensional art. The campaign included a mailer poster with the word “SUBMIT,” five follow-up postcards reminding participants to enter, and a catalog showcasing the winners—each piece highlighting the beauty and versatility of paper as both material and medium.

Poster and postcard design / Typography design / Editorial design / Marketing campaign /