Tommy Bahama

Rethinking the Tommy Bahama brand through a contemporary lens, from color and typography to layout and pagination, I developed and designed a modernized system applied across catalogs, event promotions, packaging, and POS materials. The work encompassed moodboards, presentations, design, photography art direction, photoshoots, and press checks. I collaborated closely with multiple teams to ensure brand alignment and consistency for a cohesive visual experience.

Brand development / Brand systems / Editorial design / Packaging / Event design and signage /