Treasure + Bond

Treasure + Bond is a New York boutique committed to giving back, with 100% of proceeds donated to children in need. The logo mark, crafted from the T and B in Treasure + Bond, also incorporates a plus and equals sign, symbolizing the brand’s philosophy: what they receive is what they give back. I extended the identity across posters, using a stylized map of New York, as well as clothing hangtags, shopping bags, packaging, and other promotional materials, creating an impactful visual system that reflects the brand’s mission.

Identity design / Packaging / Promotional materials /