Williams-Helde Self-promotional Marketing Materials

To tap into the booming Health & Wellness market, Williams-Helde needed a bold way to connect with clients. I designed a visual system inspired by the language of a digital clock, blending dynamic photography of active lifestyles with infographics that highlight industry trends. The centerpiece: a booklet with a mesh cover and zipper, extended across posters and interior spaces to create an immersive, cohesive brand experience.

Editorial design / Poster design / Interior space design /